21/01/2010
Europeans no longer want to buy anyhow. They eat less, but otherwise, the organic and the opportunity to develop.
Europeans are more willing to consume everything goes as before. The crisis is over there and has permanently changed their habits, according to the study by the Cetelem conducted in December 2009 in twelve countries of the Old Continent. "The crisis has resulted in Europeans rational behavior: they have become more cautious in their purchases, have made trade-offs in their spending and have reconstructed a precautionary savings," says the Centre Cetelem. The survey shows
and 34% of respondents want to increase their savings over the next twelve months, against 22% a year earlier. A level not seen since 2005.
"Time to live better. The best use is preferable to consume everything. The crisis affirms the need to find the right price and quality, "said Flavien Neuvy, head of the Observatory. Thus, households in the Old Continent focus more and more organic products whose supply has grown.
"In France, 37% of households report regular consumption of organic products," Cetelem says. In contrast, only 10% of respondents say they buy "frequently" or purchases of fair trade products responsible, because they are "expensive" and the offer is not sufficiently developed. The United Kingdom, which is the world's largest market trade fair, with 28% of regular consumers.
Another phenomenon linked to the crisis, households do not hesitate to buy any occasion. 64% of Europeans have bought at least once a used car, 60% of cultural products (books, CDs, movies, video games ...), 43% of textiles (clothing), and 33 % Of children's toys.
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